SEO MARKETING TOOLS

Day Job Killer Review

2007-02-17T01:59:00.000Z

Fellow affiliates ,

It's time to pack up your desk and give your boss the finger! No more timesheets, deadlines, and no more job! Welcome to the world of Day Job Killer! Or Welcome to Just Another SCAM?

It all began in April of 2006....

A relativley unknown marketer, only known as 'Chris', shocked the Online Marketing world with his breakthrough product, Adwords Miracle. This single 106-page guide led many affiliates to explode their income...but this was only the beginning.

Day Job Killer (DJK) is the sequel to Affiliate Project X (APX), the affiliate marketing guide that gave super-affiliate power to the "average" affiliate. DJK continues on from where APX left off, and then some.

Day Job Killer is the version 2 of Affiliate Project X by Chris McNeeny. Does it promise to be the number one Day Job Killer in 2007 just like Affiliate Project X was for 2006?.

The new affiliate methods are going to change the affiliate promotion game, bring back the Google Cash method of affiliate marketing, allow you to "nuke" Adwords campaigns at will, and build a monster list for cents.

One of the concepts he has refined and definitely improved is the google cash method. This was an ebook released a year or so ago and has been continually updated and while I would admit that Google Cash was a very good product his new take on it is mind blowing and I have already adapted my existing campaigns with a very noticeable increase in profits.

So on to my Day Job Killer Review Review, is it another case of over hype and little content, well read on!

I have now seen the sales letter and am pretty sure the sales letter was written by the same guy as Affiliate Project X as it is another superb Sales Letter.
I imagine it will have the same effect as the APX. But you are not here to hear about the sales page right?

Here are just a few of the 7 new Super-Affiliate techniques included in this DayJobKiller Review that will blow your mind!

CAMPAIGN NUKING - How to nuke other affiliate's Adwords campaigns, including the feared
'big bad gurus'. Under bid them and unleash total Domination. This ain't gonna get pretty!

DIRECT LINKING X - The Google Cash method has been dusted off, and is stronger than ever.
The ultimate solution for the Lazy Affiliate! Perhaps the most potent technique ever released!

THE LEVELLER - This is good, really good. How to "level" a guru and swipe his customers right from under his feet to build your own targeted list. How does $100 per day from a $10 ad spend sound? Not a bad return on investment any day!

"This method is crazy and is gonna send a lot of gurus crying home to their mommies!"

THE UNDERCUTTER - Build a large targeted list with Google Adwords, and profit from day one. No blind campaigns. Be rest assured you'll be in the green using
this technique! "No one, and I mean no one does it like this. The Undercutter will be heard around the world! "

If You Purchase Day Job Killer Via My Affiliate Link, You'll Be Entitled To The Following Exclusive White-Hot Bonuses...

Note: You Won't Find a Bigger more Explosive Day Job Killer Bonus Pack online. Only available here! Don't miss this awesome opportunity to get the most out of Day Job Killer.

Follow this link to see what you'll get when you purchase DayJobKiller Via my Affiliate link :

The Most Common Reason for Dropped Ranking

2007-02-16T21:10:00.000Z

A duplicate website is a website that has many if not all of the same pages as another live website. Duplication is the most common reason for dropping the ranking of websites.

The major search engines are constantly trying to improve the quality of their search engine results in an effort to provide the best quality content for users. When duplicate content is indexed by search engine spiders, valuable time and processing power is wasted. As a result, search engines have blocked sites that used duplicate content from their database, ultimately favouring the site that either had the content first, or I believe, the one site that has the greater online history.

In addition, the major search engines have a bad taste after dealing with so much duplicate content created by spammers over the past several years. As a result, posting a duplicate website is an offense that can quite literally blacklist a domain; there are few things the search engine properties dislike more than being gamed by spammers.

Deleting the site is the only option unless you want to create an entire new website with unique content and a unique purpose. That said, by deleting the website you can still ensure the effort you put into promoting the old site does not go to waste by pointing the domain to your new website's domain using a 301 redirect. A 301 is a term used to describe a server protocol which Google and other search engines will 'see' when they visit the old site. The protocol essentially says that your content from the old site can be found on the new site and that this is a permanent forwarding of all traffic. 301 redirects are by far the best way to minimize your losses from shutting down a website that just might have traffic or inbound links.

It is very important that you keep the website that has the most backlinks and has been online the longest. Switching a website to a new domain is a dangerous step. This is because of Google's famed 'sandbox'. The 'sandbox' is really only an overused turn of phrase that represents a portion of the Google algorithm which considers the age of the domain as a signifier of trust. Generally, new websites will require 6 months to a year before substantial rankings are evident; this is kind of a right of passage that Google appears to be enforcing on the average website. Sites that are obviously popular and quickly gain a load of legitimate link popularity will easily avoid the sandbox (because Google can not afford to miss a 'great' website) but this is not the common scenario.

How to avoid Duplicacy:
In most cases the amount of duplicate content used within a template in a content management system (CMS) is negligible. If, however, you have a large number of pages created using a page where 90% of the text is duplicated and only 10% is unique you do have a reason to make some changes. In my opinion it is crucial that every page within a website be composed mostly of unique content with the exception of catalogues and shopping carts where text simply has to be reused over and over.

For more details on Website Ranking visit at www.halfvalue.com

For more Books information visit www.lookbookstores.com

About the Author

Subhash Kumar SEO Manager subhash@halfvalue.com

Some Top Tips from the Best SEO's...

2007-02-08T13:04:00.000Z

Keywords
Know what you want to be found for. You should know the top two or three terms that are most important to your Web site and have incorporated them into a 25-word description that doesn't use marketing hype, which can then be submitted to human powered directories.
You should also know a list of the top 10 to 100 terms you'd like to be found for and ensure that you have pages within your Web site with good, solid content for these terms to please the crawlers.
Don't make the mistake of picking the wrong keywords. Nothing is more disappointing than taking the time to achieve top rankings and then seeing no increase in traffic from all your efforts.
Also, don't pick keywords that are too popular or broad like "games" or "entertainment." You'll not only get visitors that are far less likely to buy your product, but the amount of work needed to gain that ranking will not be worth the trouble.
Research your search phrases. If you can, also check your referrer logs or other traffic tracking program to help you. If you don't have referrer logs, install a traffic tracking program such as Web Trends Live on your site and let it gather stats for you for a couple of months before you decide on your search phrases.
Check your rankings for the search phrases that you researched from WordTracker, or other search phrase research tools, as well as those from your traffic tracking program or referrer logs. I suggest this because you may find that you are already doing fairly well with some phrases and you may not want to mess with those.
Build focused pages around "real world" queries. Use phrases exactly how they are typed into a search engine, such as "How can I" and "Where can I." You will notice that sites with FAQ pages like this can end up garnering an awful lot of top placements and traffic.
Searching for the key phrase in Yahoo and noting the Yahoo Categories returned can suggest key themes and words useful to the site for optimization as well as showing the quantity and quality of the competition.
I like to thoroughly explore all possibilities when researching keyword phrases. I like to think of keyword phrases as "fuel" for specific topics. After much study using a resource like WordTracker (one of my favourite tools), I like to identify several "high performance" keyword phrases.
Learn to develop topical content with a unique spin on it, always keeping the visitors in mind. Focus should not just be on how to get tons of general traffic to a page.
Use page optimization strategies to create useful pages with content that is "in demand" by a target audience. When you start thinking this way, it has a wonderful compound effect on making actual sales or achieving your site objectives.
Isn't this why you started a Web site in the first place? Check log files for user country location and most often used keywords in search engine search.
This may demonstrate the need to offer the site in another language (or to provide a link to Alta Vista's Babelfish or the Lycos equivalent) if there are a lot of hits from another country.
Knowing the keywords used to arrive at the site helps to decide on variations and changes to the site theme.
Did you know that the KEI Factor used in WordTracker is an excellent guideline to follow? According to WordTracker, an excellent keyword phrase has a KEI (Keyword Effectiveness Index) of 400+.
Are you having trouble finding appropriate phrases with high KEI factors? Try using one single word (appropriate for your site) in the "comprehensive search" feature.
I very often extract excellent phrases with a KEI level well into the thousands or even into the hundreds of thousands. Always ensure that the search phrases you select are solidly related to site content.
Link Popularity
Submit to link popularity-based engines LAST after you have had a chance to build your inbound and outbound links up. Examine your internal link structure carefully.
Even for large Web sites, to the extent that it is possible, you want every Web page linking to every other page. Complex linking structures will work to your disadvantage.
Build links. Search for the top terms you want to be found for. Review the sites that come up. Visit those sites and ask the non-competitive ones if they'll swap links with you.
These sites are important because the search engines themselves are telling you they are important, by ranking them highly. That means links from them can help you in link analysis systems. It also means that if these sites get visitors, you may get visitors who follow links out of them.
Develop your inbound link popularity the old fashioned way, one link at a time. An investment of just 10 minutes per day to this with a personalized e-mail to Web site owners of similar and significant sites will produce immediate results. And you will never have to worry about the risk associated with link popularity programs.
Online Marketing
Generate lots of fresh, useful content. Keep your blatant marketing activities on economy drive (pardon the pun), be subtle about your promotion. People will notice, and will favor, less dumb hysteria, more openness, and honesty.
Admit to mistakes if you make them (as you're bound to), but don't cringe and don't give the impression of reacting self-assertive or self-deprecating for the heck of it.
If you can, issue a newsletter of your own. Never mind if you only have yourself, your wife and your stepmother for subscribers - put it on site and submit it to the engines. They simply adore that sort of all-text stuff!
I hope this helps in your future marketing decisions.
About the Author
Michael Biehn, SEO Consultant.Affordable Search Engine Optimization Services.comProfessional And Affordable Search Engine Optimization Services Trought Natural Search Engines Results.

Link Popularity Algorithms

2007-02-02T12:53:00.000Z

When a user queries a search engine with a keyword, he expects more than just relevant results. For example if someone searches for 'Bali vacations' he would be disappointed to get a page of a personal blog with a story about John Doe's awesome Bali vacation last summer. Obviously, what the user was looking for was a travel agent like Expedia. Thus it is critical that users get not just relevant but also authoritative results. And the more pages appear daily in the Internet the bigger is a shift from the relevance to the authoritativeness in search algorithms.

Nowadays the relevance of a page is defined differently. It is not just about the keyword saturation, or copy structure. Currently the context where the page exists defines its relevance. The context is a set of pages linking to or linked by the given page. If these pages are about Bali vacations, then it is naturally to expect a page linked by them to be about Bali vacations as well. The page content would be used to adjust the algorithm's results in cases when links point to an irrelevant page, for example a widely used free web statistics system.

Link Populairty Ranking Algorithms

So how come the page content analysis is no longer enough to get relevant search results? There is a problem of abundance: the number of pages considered to be relevant basing on the page content analysis is too big for a human to digest. And this is where searching for authoritative pages helps to narrow down the results. But authority is even a vaguer notion than relevance. Authority has to express the importance and the weight of a web document. The nature of the Web as an interlinked hypertext environment suggests that links can be used to measure the degree of 'public recognition' of web pages.

This idea has been existing since the creation of the Internet, and Jon Kleinberg was one of the first to create a workable approach, which he described in his seminal work 'Authoritative Sources in a Hyperlinked Environment' (1998). He suggested that web pages can be either 'hubs' or 'authorities'. Authority is a page that has many incoming links or high in-degree. Authorities returned as relevant to some query should demonstrate an overlap in pages pointing to them. Those pages containing links to the relevant resources are called hubs. Hubs determine the relevance of authorities on a given topic and allow discarding other non-relevant pages with high in-degree.

At our site you can know more about Link Popularity Algorithms

About the Author

Oleg Ishenko, SEOResearcher.com

Get useful advice on search engine optimization at our Search Engine Optimization Research

How to Get Inbound Links to Your Website

2007-01-31T17:31:00.000Z

One of the oldest and best ways to increase your search engine rankings and get visitors to your website is from inbound links. The importance of inbound links to your website will most likely never diminish. It's no secret that search engines, especially Google, value quality inbound links to a website for higher rankings. However, these days the emphasis is not on the quantity of links, instead it is on quality. A couple dozen links to your site from related, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links you obtained by exchanging with anyone that would say yes.

Before I tell you how to get quality inbound links to your website, I feel I should mention something you should definitely NOT do to obtain inbound links. Never participate in an automated link exchange program. These programs are useless. They don't benefit you because you will be automatically exchanging with all sorts of low quality and unrelated sites. The search engines may even penalize your site for links obtained this way. Even manual link exchanges do not carry nearly as much weight as they once did.

However, manual link exchanges are not totally dead so if you do decide to do some "old fashioned" link exchanges, be sure you don't exchange with sites where your link will be placed on a page with hundreds of other links and make sure the page your link is on is linked from their home page. Again it's important to remember you only want to exchange with quality sites related to yours.

Now I will talk about my number one strategy for getting inbound links. And that strategy is... (drum roll please)... To write and submit articles related to your website niche. Be sure to have a resource box at the end of each article. Your resource box should mention a little about your expertise on the subject and have link to your website. If you write good, informative articles then other people will want to repost them on their websites. This will give you an inbound link for the search engines and also a link for human visitors to follow. It's a win/win situation. And for the most part only people who have websites in your niche will repost your articles, so the inbound links you are getting are also relevant. Article marketing is nothing new or revolutionary but it does work and works very well.

Now here are some tips for increasing your inbound links by writing and distributing articles...

* Be sure to write original articles. If you purchase private label rights to articles, rewrite them to make them unique before submitting.

* If you are having a hard time getting started on an article all you have to do is search article directories for other articles on your topic. Find a few that you like and use ideas from them to write a new article in your own words. Remember, you can't just copy another article. That is copyright violation. And it won't be unique anyway so it won't do much for you.

* If you are good at writing with a little humor then you might want to use that skill when writing articles. Humor is very powerful and can attract a lot of readers.

* Once you have a completely original article written, find a few quality websites in your niche and offer them your article for free with your resource box attached. You are not asking for a link exchange, you are simply giving away your informative article for free to selected sites.

* After you have a few good articles on a topic you should compile them into an ebook. Place a short author bio at the end of the ebook with a link to your website and allow other site owners in your niche to give it away free to their visitors. They can give it away as a "thank you" for signing up for their newsletter, as a gift for visiting their site, as a free bonus for purchasing their product or any other way they want to give it away. Once your ebook gets into a few people's hands it will be passed around more and more, thus giving you inbound links and a boost of traffic to your site.

* Submit your articles to a few of the top article directories. When doing this you aren't so much doing it for the inbound link from the directory itself. Of course, that link doesn't hurt but the main reason for submitting to these directories is to get your article in front of other website owners who will republish it on their sites. Two of the top directories to submit your articles to are http://ezinearticles.com and http://goarticles.com

* Publish links to your articles in digg (http://digg.com) and other community based popularity sites. A well "dugg" article can generate thousands of visitors to your website as well as inbound links.

* Network and build good relationships with maybe 10-20 quality site owners in your niche. The higher their site is ranked, the better. Help each other with site promotion, content ideas and article exchanges. Not only will this build relevant and quality inbound links to your website, it will also get you some good friends and JV partners who will prove to be very valuable to your business as time goes on.

Overall there are many benefits of writing and submitting articles. You get inbound links which help with your search engine rankings among other things. Articles also help to establish you as an expert in your niche, bring you targeted traffic and provide you with free advertising. A little time spent each day writing and distributing articles can do incredible things for your website and business.

About the Author

Trent Brownrigg is a successful internet marketer and home business mentor. Visit his home based business website at http://www.work-at-home-jobs-iowa.com and he will personally help you succeed with your own online business.

Internet Marketing and SEO Reviews

2007-01-25T22:38:00.000Z

It has been predicted that magazine display advertising revenues will be overtaken by web advertising revenues in 2007 (Carat). TV advertising companies are looking to the World Wide Web as an alternative to traditional advertising (JupiterResearch) as an increasing number of viewers are switching to ad-free services (Alan Sugar). Online marketing is an attractive alternative for small and large brands to reach their target audience. Search engine optimisation is an essential element of online marketing and increases the visibility of a web site in the organic, unpaid results of the major search engines.
Effective SEO is a complicated process. An experienced and professional SEO supplier should be able to provide the following services:

Code optimisation
For maximum visibility in the major search engines, a web sites code needs to be clean and well organised. Infrastructure considerations also need to be made to ensure that search engine spiders are not faced with obstacles or given inappropriate information when attempting to access content. Code optimisation involves meeting certain web standards, applying logical structure and meaning to information and clearing the path to content.

Content optimisation
Body content must be relevant to a users search query if a page is to be selected by the search engines for the results pages. More importantly, content should be engaging, original and updated regularly to gain both the search engines and a users interest. Organisation of content, on the page and throughout the site, is paramount in determining the relative importance of chosen keywords and phrases. Content optimisation increases the relevancy of a page to a users search query and therefore its chances of being considered a good match. It can apply to copy, images, rich media and the accessibility of content.

Get your Free Copy of SEO Made Easy by Brad Callen

Off-site optimisation
Due to the democratic nature of the internet, a web sites reputation is based on the volume of relevant and trusted inbound links. These are interpreted as votes by the search engines. The more votes a websites receives, the stronger its reputation will be, and the higher it will usually rank. Off page optimisation seeks to encourage the linking behaviour of relevant and trusted web sites to the target website, and thus bolster the target websites reputation.

Analytics & reporting
Understanding user behaviour and where they came from is essential for judging the effectiveness of SEO strategies and the usability of a website. Analytics can also be used to measure return on investment (ROI). Monitoring navigational paths, referring sources, content performance and conversion goals gives the information necessary for making informed decisions and visitor cost per acquisition.

Mini Audits
An initial review of a website will quickly determine exactly how much effort is required to meet objectives and a web sites potential for generating revenue. Mini audits are by no means a full search engine optimisation strategy. However, they provide a cost effective way of establishing the strengths and weaknesses of website and identifying areas for improvement.

Agency Solutions
On occasion, web design or marketing agencies require assistance with their client-side SEO work. This can either be because they lack particular skills in-house or simply don't have the resources at that point in time. In these situations it is sometimes necessary to hire an independent SEO contractor for consultancy, training or outsourcing of services.
About the Author
Chris Phillips recommends you visit http://www.kesphelps.co.uk for information on Internet Marketing services in Norwich.

My Review of Traffic Secrets Unleashed

2007-01-18T04:45:00.000Z

A brand new traffic manual has just hit the shelves that you have to check out immediately.
Traffic Secrets Unleashed by Jason Oickle promises to deliver all the secrets you need to know if you want to generate a constant flow of high quality visitors to any of your websites with very little effort on your part.
Does it live up to it's promises?
In one word... YES!

I have just finished reading Jason's new manual and I was literally glued to the pages from cover to cover.
This really is a pure beef, no filler manual and it is packed to the brim with everything you need to know to get some real visitors to your site.
Here is a just small taste of what awaits you:
* The best way to increase your traffic NOW!
* How to generate avalanches of traffic with no outlay whatsoever.
* Using viral marketing to explode your traffic.
* How to effectively generate low cost visitors.
* How to get the most out of your new and existing traffic.
* And SO much more!
Don't you think it is about time that you turn your website into a traffic sucking magnet so you can compete on the same level as the "big dogs"?
The best part is, you can get instant access to this manual at absolutely NO COST!
Go ahead and see what all the fuss is about at:http://www.trafficsecretsunleashed.com/
To Your Success,

The Google Algorithm-Secret or Simple?

2007-01-18T01:28:00.000Z

The Google Algorithm-Secret or Simple?

Could it be that the almost godlike search engine ,Google's Algorithm could be this simple yet devilishly tricky that implementing it becomes somewhat of a BlackArt as someone I know referred to it.

To most this shouldn't come as such a surprise because it appears that Google's Algorithm is not such a State secret after All. Secret or not it is a fundamental part of the way in which Google or "G" as most people call them in the forums supremely and ultimately decides your Ranking. Coming to understand this formula can greatly help your search engine optimization and eventually your rankings.

Pagerank is the Algorithm being used by the Google engine, originally founded and formulated by Sergey Brin and his mate Larry Page in their paper "The Anatomy of a Large-Scale Hypertextual Web Search Engine". This concept is based on the premise that prevalent in academia, that the significance or importance of aresearch paper can be judged by the number of citations the paper receives from other highly acclaimed research papers. Brin and Page basically transferred this concept or premise to its web equivalent.In Laymens terms this means: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages.

Now that we know that what is Google's algorithm?:
Besides looking quite intimidating it is quite Savvy in its simplicity, the fomula goes as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Where PR(A) is the PageRank of a page APR(T1) is the PageRank of a page T1C(T1) is the number of outgoing links from the page T1d is a damping factor in the range 0 < d < 1, usually set to 0.85 Ultimately the Pagerank of a website is calculated as a sum of the Pageranks of all the pages Linking to it(inbound or incoming links). This is then divided by the number of Links on everyone of those pages(outbound links). From an Seo perspective this means that there are two ways in which pagerank can affect the position of your page on google:

The number if incoming links. The more the merrier. One thing to keep in mind:The Algorithm tells us that No incoming links should have a negative effect on the pagerank of the page it it points at. Worst case scenario is that it will have no effect at all.
The number of outgoing links on the page that points to your page. The fewer or less of these the Better. Put in context this means that 2 pages of equal pagerank linking to you, one with 5 outbound links and one with 10, that the one with 5 outbound links will give you twice the increase in pagerank.

So at the end of the day when you are considering your search engine optimization approach, remember that Google doesn't just Rank by keyword, it also ranks by links.

Danny Buys is the author and webmster of Danny's Marketing Reviews where you can find acces to some of the web's most useful reviews and information on Marketing & Seo