How to Get Inbound Links to Your Website

One of the oldest and best ways to increase your search engine rankings and get visitors to your website is from inbound links. The importance of inbound links to your website will most likely never diminish. It's no secret that search engines, especially Google, value quality inbound links to a website for higher rankings. However, these days the emphasis is not on the quantity of links, instead it is on quality. A couple dozen links to your site from related, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links you obtained by exchanging with anyone that would say yes.

Before I tell you how to get quality inbound links to your website, I feel I should mention something you should definitely NOT do to obtain inbound links. Never participate in an automated link exchange program. These programs are useless. They don't benefit you because you will be automatically exchanging with all sorts of low quality and unrelated sites. The search engines may even penalize your site for links obtained this way. Even manual link exchanges do not carry nearly as much weight as they once did.

However, manual link exchanges are not totally dead so if you do decide to do some "old fashioned" link exchanges, be sure you don't exchange with sites where your link will be placed on a page with hundreds of other links and make sure the page your link is on is linked from their home page. Again it's important to remember you only want to exchange with quality sites related to yours.

Now I will talk about my number one strategy for getting inbound links. And that strategy is... (drum roll please)... To write and submit articles related to your website niche. Be sure to have a resource box at the end of each article. Your resource box should mention a little about your expertise on the subject and have link to your website. If you write good, informative articles then other people will want to repost them on their websites. This will give you an inbound link for the search engines and also a link for human visitors to follow. It's a win/win situation. And for the most part only people who have websites in your niche will repost your articles, so the inbound links you are getting are also relevant. Article marketing is nothing new or revolutionary but it does work and works very well.

Now here are some tips for increasing your inbound links by writing and distributing articles...

* Be sure to write original articles. If you purchase private label rights to articles, rewrite them to make them unique before submitting.

* If you are having a hard time getting started on an article all you have to do is search article directories for other articles on your topic. Find a few that you like and use ideas from them to write a new article in your own words. Remember, you can't just copy another article. That is copyright violation. And it won't be unique anyway so it won't do much for you.

* If you are good at writing with a little humor then you might want to use that skill when writing articles. Humor is very powerful and can attract a lot of readers.

* Once you have a completely original article written, find a few quality websites in your niche and offer them your article for free with your resource box attached. You are not asking for a link exchange, you are simply giving away your informative article for free to selected sites.

* After you have a few good articles on a topic you should compile them into an ebook. Place a short author bio at the end of the ebook with a link to your website and allow other site owners in your niche to give it away free to their visitors. They can give it away as a "thank you" for signing up for their newsletter, as a gift for visiting their site, as a free bonus for purchasing their product or any other way they want to give it away. Once your ebook gets into a few people's hands it will be passed around more and more, thus giving you inbound links and a boost of traffic to your site.

* Submit your articles to a few of the top article directories. When doing this you aren't so much doing it for the inbound link from the directory itself. Of course, that link doesn't hurt but the main reason for submitting to these directories is to get your article in front of other website owners who will republish it on their sites. Two of the top directories to submit your articles to are http://ezinearticles.com and http://goarticles.com

* Publish links to your articles in digg (http://digg.com) and other community based popularity sites. A well "dugg" article can generate thousands of visitors to your website as well as inbound links.

* Network and build good relationships with maybe 10-20 quality site owners in your niche. The higher their site is ranked, the better. Help each other with site promotion, content ideas and article exchanges. Not only will this build relevant and quality inbound links to your website, it will also get you some good friends and JV partners who will prove to be very valuable to your business as time goes on.

Overall there are many benefits of writing and submitting articles. You get inbound links which help with your search engine rankings among other things. Articles also help to establish you as an expert in your niche, bring you targeted traffic and provide you with free advertising. A little time spent each day writing and distributing articles can do incredible things for your website and business.

About the Author

Trent Brownrigg is a successful internet marketer and home business mentor. Visit his home based business website at http://www.work-at-home-jobs-iowa.com and he will personally help you succeed with your own online business.

Internet Marketing and SEO Reviews

It has been predicted that magazine display advertising revenues will be overtaken by web advertising revenues in 2007 (Carat). TV advertising companies are looking to the World Wide Web as an alternative to traditional advertising (JupiterResearch) as an increasing number of viewers are switching to ad-free services (Alan Sugar). Online marketing is an attractive alternative for small and large brands to reach their target audience. Search engine optimisation is an essential element of online marketing and increases the visibility of a web site in the organic, unpaid results of the major search engines.
Effective SEO is a complicated process. An experienced and professional SEO supplier should be able to provide the following services:

Code optimisation
For maximum visibility in the major search engines, a web sites code needs to be clean and well organised. Infrastructure considerations also need to be made to ensure that search engine spiders are not faced with obstacles or given inappropriate information when attempting to access content. Code optimisation involves meeting certain web standards, applying logical structure and meaning to information and clearing the path to content.

Content optimisation
Body content must be relevant to a users search query if a page is to be selected by the search engines for the results pages. More importantly, content should be engaging, original and updated regularly to gain both the search engines and a users interest. Organisation of content, on the page and throughout the site, is paramount in determining the relative importance of chosen keywords and phrases. Content optimisation increases the relevancy of a page to a users search query and therefore its chances of being considered a good match. It can apply to copy, images, rich media and the accessibility of content.

Get your Free Copy of SEO Made Easy by Brad Callen

Off-site optimisation
Due to the democratic nature of the internet, a web sites reputation is based on the volume of relevant and trusted inbound links. These are interpreted as votes by the search engines. The more votes a websites receives, the stronger its reputation will be, and the higher it will usually rank. Off page optimisation seeks to encourage the linking behaviour of relevant and trusted web sites to the target website, and thus bolster the target websites reputation.

Analytics & reporting
Understanding user behaviour and where they came from is essential for judging the effectiveness of SEO strategies and the usability of a website. Analytics can also be used to measure return on investment (ROI). Monitoring navigational paths, referring sources, content performance and conversion goals gives the information necessary for making informed decisions and visitor cost per acquisition.

Mini Audits
An initial review of a website will quickly determine exactly how much effort is required to meet objectives and a web sites potential for generating revenue. Mini audits are by no means a full search engine optimisation strategy. However, they provide a cost effective way of establishing the strengths and weaknesses of website and identifying areas for improvement.

Agency Solutions
On occasion, web design or marketing agencies require assistance with their client-side SEO work. This can either be because they lack particular skills in-house or simply don't have the resources at that point in time. In these situations it is sometimes necessary to hire an independent SEO contractor for consultancy, training or outsourcing of services.
About the Author
Chris Phillips recommends you visit http://www.kesphelps.co.uk for information on Internet Marketing services in Norwich.

My Review of Traffic Secrets Unleashed

A brand new traffic manual has just hit the shelves that you have to check out immediately.
Traffic Secrets Unleashed by Jason Oickle promises to deliver all the secrets you need to know if you want to generate a constant flow of high quality visitors to any of your websites with very little effort on your part.
Does it live up to it's promises?
In one word... YES!

I have just finished reading Jason's new manual and I was literally glued to the pages from cover to cover.
This really is a pure beef, no filler manual and it is packed to the brim with everything you need to know to get some real visitors to your site.
Here is a just small taste of what awaits you:
* The best way to increase your traffic NOW!
* How to generate avalanches of traffic with no outlay whatsoever.
* Using viral marketing to explode your traffic.
* How to effectively generate low cost visitors.
* How to get the most out of your new and existing traffic.
* And SO much more!
Don't you think it is about time that you turn your website into a traffic sucking magnet so you can compete on the same level as the "big dogs"?
The best part is, you can get instant access to this manual at absolutely NO COST!
Go ahead and see what all the fuss is about at:http://www.trafficsecretsunleashed.com/
To Your Success,

The Google Algorithm-Secret or Simple?

The Google Algorithm-Secret or Simple?

Could it be that the almost godlike search engine ,Google's Algorithm could be this simple yet devilishly tricky that implementing it becomes somewhat of a BlackArt as someone I know referred to it.

To most this shouldn't come as such a surprise because it appears that Google's Algorithm is not such a State secret after All. Secret or not it is a fundamental part of the way in which Google or "G" as most people call them in the forums supremely and ultimately decides your Ranking. Coming to understand this formula can greatly help your search engine optimization and eventually your rankings.

Pagerank is the Algorithm being used by the Google engine, originally founded and formulated by Sergey Brin and his mate Larry Page in their paper "The Anatomy of a Large-Scale Hypertextual Web Search Engine". This concept is based on the premise that prevalent in academia, that the significance or importance of aresearch paper can be judged by the number of citations the paper receives from other highly acclaimed research papers. Brin and Page basically transferred this concept or premise to its web equivalent.In Laymens terms this means: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages.

Now that we know that what is Google's algorithm?:
Besides looking quite intimidating it is quite Savvy in its simplicity, the fomula goes as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Where PR(A) is the PageRank of a page APR(T1) is the PageRank of a page T1C(T1) is the number of outgoing links from the page T1d is a damping factor in the range 0 < d < 1, usually set to 0.85 Ultimately the Pagerank of a website is calculated as a sum of the Pageranks of all the pages Linking to it(inbound or incoming links). This is then divided by the number of Links on everyone of those pages(outbound links). From an Seo perspective this means that there are two ways in which pagerank can affect the position of your page on google:

• The number if incoming links. The more the merrier. One thing to keep in mind:The Algorithm tells us that No incoming links should have a negative effect on the pagerank of the page it it points at. Worst case scenario is that it will have no effect at all.
• 
  The number of outgoing links on the page that points to your page. The fewer or less of these the Better. Put in context this means that 2 pages of equal pagerank linking to you, one with 5 outbound links and one with 10, that the one with 5 outbound links will give you twice the increase in pagerank.

So at the end of the day when you are considering your search engine optimization approach, remember that Google doesn't just Rank by keyword, it also ranks by links.

Danny Buys is the author and webmster of Danny's Marketing Reviews where you can find acces to some of the web's most useful reviews and information on Marketing & Seo